In the summer of 2017, we put two legendary Sky Sports’ football pundits (Jeff Stelling & Chris Kamara) to the test for a branded content series in support of AIB’s sponsorship of the GAA Senior Football Championship.

The two Sky Sports commentators were put to the challenge in the eight-part episodic series that saw them learn about GAA from the grassroots up. On their journey, they encountered some of the most unique GAA Clubs and players in Ireland. The met county stars and their families as well as legendary GAA commentators, hearing tales of sacrifice and hard work, bitter losses and epic victories, all whilst discovering the unbelievable levels of professionalism and commitment for amateur sport. They did all this working toward their daunting end goal, commentating live on the biggest day in the Irish Calendar - the All-Ireland Final.

The Series Trailer:

Episode 1:

Episode 8: